The technology for televised media hasn’t changed in comparison to web development and web marketing over the past several years.该技术的电视媒体并没有改变相比，网络开发和网络营销在过去几年里。 I’ve been developing a few new sites and I want to explain a decision I’ve made time and time again opposed to what broadcasts on TV provide.我已经发展了几个新的网站，我想解释的决定我已进行了一次又一次地反对所谓广播电视规定。
After seeing a commercial that was so incredibly linear in its pitch, you’re left wondering how much research goes into the words you hear from companies with enough dollars in their pockets to put it on the air.在看到商业是如此难以置信的线性在其摊位，您想知道如何留下大量的研究进入的话你听到公司有足够的美元在他们的口袋，以把它放在空气中。 If you’re telling us your product is the best, do we really know its the best?如果您告诉我们您的产品是最好的，我们真的知道它的最好？ Were there any tests done?是否有任何的测试怎么办？ How many people tested it?有多少人测试呢？ What was their result and input?什么是他们的结果和投入？ And would you state these things honestly?你会和国家诚实这些东西？
Commercials, TV shows, and movies don’t have things like PageRank and Alexia when they’re live on the air (though wouldn’t it be cool).频道，电视节目和电影没有像PageRank和亚历克西娅时，他们就住在空气（虽然不会是凉爽） 。 When is the day going to come where I put on my favorite TV show and can see how many other people are watching?当这一天要来，我把我最喜爱的电视节目，并可以看到许多其他人都去看？ Or pull up a live listing and sort them by popularity and see public reviews by real people.或拉动了生活物品和整理他们的受欢迎程度和市民评语看到真正的人。 Since they’re not doing this you can check out reviews online by visiting Todds Recommendations (Movie/TV/Music review blogger).由于他们没有这样做，您可以检查了审查通过访问在线Todds建议（电影/电视/音乐审查博客） 。
What’s wrong with most televised commercials is they provide no proof up front.有什么不好大多数电视商业广告是他们没有提供任何证据证明了前线。 They give nothing away for a presale.他们给什么以外的预售。 If I was creating a commercial for magic shop, I’d show you a card trick for free and then say come in to our stores followed by a picture or video of a crowded store.如果我是创造一个神奇的商业店铺，我想您显示卡免费帽子戏法，然后说，今后在我们的商店之后，图片或视频的一个拥挤的商店。 If you can integrate a clever spoof or mascot into this in a professional way I’d be sold!如果你可以把一个聪明的吉祥物欺骗或本专业的方式我想出售！
A lot of web development I’ve been doing these days (content or otherwise) focuses on inner page rankings.很多网页开发我一直在做这些天（内容或以其他方式） ，着重于内部网页排名。 It counts how many hits to each page there is and tracks it in a database.它罪状有多少支安打，每一页有跟踪它在数据库中。 This allows me to do a query on the most popular pages on the site to direct visitors more efficiently.这可以让我做一个查询上最热门的网页在网站上直接更有效地参观。 I use this data directly by providing a widget on the site.我使用这个数据直接提供了一个部件在网站上。 This along with other similar widgets are incredibly easy to create and enhance a visitors experience ten fold.这与其他类似的工具是令人难以置信的容易地创建和加强游客的经验十倍。 I would argue the success of your site depends on thoughtful integrations such as this.我认为成功的您的网站取决于深思熟虑的集成，如这一点。
When you design sites and implement widgets like this it gives you an opportunity to find and profit from these popular pages as well.当您的网站设计和实施这样的工具给你一个机会，找到和利润从这些热门的网页以及。 What I like to do is setup the logged data in the database to expire after 3-7 days.我喜欢做的是设置登录数据库中的数据到期后3-7天。 This allows the table to remain tidy without stressing your resources out on massive queries.这使得表保持整洁而不强调你的资源了大规模的查询。 Its also helpful if you learn how to cache results to a file and only allow it to be updated once every X hours.它也有利于如果你了解如何缓存结果到一个文件中，只允许它更新一次每隔x小时。
Live in house stats are extremely helpful and engage users where they otherwise might not go.住在房子的统计是非常有益的，用户在那里从事，否则可能不会去。 The most relevant and interesting content you can direct at them the bigger the impression a visitor will walk away with.最相关的和有趣的内容，您可以直接在他们的印象更大的访客将与步行距离。 Someday TV networks might start understanding this concept, but probably not before TV goes completely online in which case this will become very simple to implement.有一天电视网络可能开始理解这个概念，但可能不会在电视不用完全在线在这种情况下，这将成为非常简单的执行。 Its equally as helpful to provide a “users online” counter, or even show off an article count in a stats bar.它同样有助于提供一个“用户在线”柜台，甚至炫耀的一篇文章中计数统计酒吧。 If you cant code one yourself you can still find several free scripts online that will do this.如果你不能一个自己的代码仍然可以找到一些免费的脚本在线将做到这一点。
Since I happened to stumble upon this today I thought I’d also point out that WidgetBucks is using this concept better then I have ever seen in online advertising.自从我发生失败后今天我想还指出， WidgetBucks使用这一概念更好然后我见过的在线广告。 They have a comparison and ranking based on things that matters to people - like pricing!他们有一个比较和排序的基础上的东西事项的人-如定价！ Not a flimsy fact line backed by a TV media marketer.不是一个站不住脚的事实行支持的电视媒体营销。 If you have a website check them out.如果您的网站检查他们。 They claim their CPC is better then $2 CPM and flat out give you $25 credit just for joining. Cant hurt to try it.他们声称他们的每次点击成本是更好的然后2美元CPM和单位给你出25美元的信贷刚刚加入。公会伤害试试。 What they’re doing is using the shopping.com API to create an ad widget and making a portion of the profits through anyone that signs up for them. Chitika is doing something similar with their own mashup.他们在做什么使用的是shopping.com API创建一个广告工具，并作出了部分利润通过任何迹象了他们。 Chitika正在做类似的东西用自己的mashup 。 If you coded your own widget you’d make ALL the affiliate profits ;).如果您编码您自己的小工具您想要使所有的子公司的利润; ） 。
Posted by: Rob 发布者：罗布
Category: Web Design 类别： 网页设计
Tags: Advertising , Affiliate , CPC , CPM , Design , Hits , Profits , Visitors 标签： 广告， 会员制 ，每次点击费用， 广告 ，设计， 访问 ，利润， 访客
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感谢插件！
哎呀，这些正是我的想法！ 但它是非常难以实施，可当电视转向互联网，这将开始发生！