Contests Anyone Can Do - Promoting Blogs & Websites 竞赛，任何人都可以做到-促进博客与网站

A lot of people have success at starting their websites, but they see a plateau effect as visitors tend to level off at a certain point.很多人都成功的在开始他们的网站，但他们看到一个高原的影响，作为游客往往小康水平，在某一个点。 Frustration sets in as their old promotional techniques just aren’t paying off as much as they used to.无奈套在他们旧的宣传技巧只是不见成效多，因为他们使用的。 You could run a contest to increase activity, but you may not have a lot of cash and prizes at your disposal.你可以运行竞赛，以增加活动的，但你可能不会有很多的现金和奖品，在您的处置。 You do however have one thing…Your site!你这样做，但有一件事…您的网站！

Goal: To promote your own site so you break out of that plateau effect or simply to boost readership a bit faster then usual. 目标：促进自己的网站，让您摆脱认为，高原效应，或只是以增加读者的有点快，然后如常。 In the long run this should also generate more income from the trickle of new traffic.在长远来说，这也应该创造更多的收入从涓滴细流的新的交通。

The Giveaway: Auction off your ad spots (for a month or however long you deem fit), a link, an entire article/post/review or even all of the above to a lucky winner. 该giveaway ：拍卖您的广告点（一，两个月，但只要你认为适合的） ，一个链接，一整篇文章/职位/审查或什至上述所有到一个幸运的赢家。 If you know your blog makes $100 from an ad-spot in a month you can claim how much your prize is worth.如果您知道您的博客，使100元从一广告现场在一个月内，您可以索赔多少您的奖是值得的。 Be honest about what you can give away however.坦白说什么，您可以放弃，但。 In the end its better to underestimate what a winner can gain from your contest.在结束其更好地低估了什么赢家可以得到从您的竞赛。

Target Audience: Other webmasters with sites. 对象：其他网站管理员的网站。 Most of your contestants will likely have sites that perform worse then yours (a good reason why you don’t want to do all of this when first starting a blog) however on a massive scale it can really ad up.大部分的参赛者可能会网站执行更糟的，然后你（一个很好的理由，为什么你不想做这一切时，首先开始的博客） ，但对大规模的，它可以真正的广告。

Joining: Ask your participants to get “signed up” by doing any of the following (maybe multiple things for more then one entry per person): 加入：请问您的参加者获得“签署了”做下列任何（可能是多重的东西更多，然后一入境每人） ：
– Comment on your post (You can put a twist on this by telling them they must post some sort of contribution that’s specific to your niche). -评您的帖子（你可以把一捻就这，告诉他们，他们必须邮政某种贡献的具体到您的利基） 。
– Referring a contestant - count another entry for them if they get another site to participate (make sure that person comments on your post they were referred and by who). -是指一参赛者-计数的另一个文字如果他们获得另一幅参加（请确保该人的意见，您的帖子，他们被转介和谁） 。 Only allow a referred vote to count if that referrer does at least 1 of the the following below.只允许所指的投票计数，如果引荐是否至少有一对下列下面。 (its easy to spam fake comments) （其容易垃圾邮件伪造的评论）
– Have them mention your site in one of their posts (and trackback) - Give them an example of how you want them to link to you. -他们提到您的网站之一，他们的职位（和跟踪） -给予他们的一个例子，如何您希望他们与您建立链接。 Just a mention?刚一提？ an entire review?整个检讨呢？ Don’t get too picky though ;).不要太挑剔，虽然; ） 。 Also, don’t restrict them to just one site.同时，不限制他们只是一个网站。 If they own more then one let them do it on those too!如果他们自己的更多，然后一让他们这样做对那些过于！
– Let them guest post valuable information in your niche. -让他们的客户后有价值的信息在您的利基。 This would need to be set up ahead of time and their content would need to be submitted along with a scheduled post date (to show up after the contest possibly).这将需要建立未来的时间和其内容，便须提交随着预定的发布日期（查看后，竞赛的可能） 。 If you go with this option remember to mention they will be able to include their site link along with their guest post.如果你到这个选项记得，更遑论他们将能够包括他们的网站链接，随着他们的客户后。 This allows them to take advantage of the extra traffic coming to your site after the contest (even if they don’t win).这使得他们能够利用额外的交通来您的网站后，竞赛（即使他们没有双赢） 。 It also gives you some content to post without any work necessary.它也提供给您一些内容后，没有任何必要的工作。 Fresh ideas, you just have to approve them.新的想法，你刚才已批准他们。

Whatever combination of the above you choose, make the offer appealing.无论结合上述您选择，使提供的吸引力。 Its different for everyone however since not all sites get the same amount of traffic.其不同的每一个人，但因为并非所有的网站获得同样的交通量。 For example, if you’re pulling 10,000 unique readers a day you may only want to offer a weeks worth of your best ad spot for the contest to be appealing.举例来说，如果您拉万独特的读者，每天您可能只是想提供一个星期，值得您的最好的广告现场，为竞赛必须有吸引力。 A site only pulling half that might offer a similar ad spot for two weeks.网站不仅拉动的一半，可能会提供类似的广告当场为两个星期。

After its Over: Between submitted content and/or your own, make sure you maintain high quality posts to be sure you’ll keep the interests of those new visitors. 之后，其超过：之间提交的内容和/或您自己，请务必保持高品质的职位，以确保您可以保留的利益，这些新访客。 I would have a bit of content set up for this in advance.我想有一个位元的内容成立，这在前进。 Try to find a way to thank people personally by responding to comments in a timely manner particularly during this phase.试图找到一种方法，感谢人民亲自回应意见，及时，特别是在这个阶段。
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Setup: Find out how much a month’s worth of your best ad spot pays & how many clicks it gets. 安装：找到了多少个月的，值得您的最好的广告现货自付＆有多少点击它。 Also find out your unique hits and page views in a month (or however long you’re planning to offer your giveaway for).也找到了你的独特的安打和网页浏览量在一个月内（或长期不过您打算为您提供giveaway为） 。 Once you have those you’ll have an idea of how much noise you can make about your contest (and get away with before you become annoying ;)).一旦你有那些您将有一个想法有多大的噪音，您可以使您的竞赛（和摆脱前你成为恼人的; ） ） 。 If your prize only boasts a $5 value you’ll likely become annoying much faster then if you made it valued at $200.如果您的奖金只拥有5元的价值，您有可能成为恼人的快得多，然后如果你作出了价值200元。

The Outcome: Even if you’re making $5 a day, you could offer 30 days ($150) of advertising as a reward. 结果：即使您作出5元天，您可以提供30天（ 150元）的广告，作为奖励。 Encourage your existing users to participate in your contest.鼓励您现有的用户参与，在您的竞赛。 Their incentive should be to get more people on your site so they make more during their 30 days.他们的激励应以获得更多的人对您的网站，以便他们作出更在其30天。 They will also increase their chances of winning by using the referring method mentioned above.他们也将增加他们获胜的机会，利用在谈到上述方法。 The traffic something like this could generate could earn you close to double the following month instead of your typical $150.交通这样可能会产生可为您赚取接近两位在随后的一个月不是您典型的150元。 You just about break even between both months even if you have to give up your ad spot for one month!你刚才关于打破，甚至双方个月，即使你要放弃您的广告，当场为一个月！ Assuming you retain most of those visitors (and growth increase from existing links still up, you will then start earning on it - Thus you can reduce your reward time for the same price for future contests.假设你保留大部分的访客（和增长，增加从现有的联系仍然起来，然后，您将开始赚取关于它-因此你可以降低您的奖励时间，相同的价格为未来的竞赛。
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I can see larger sites doing this like John Chow, problogger, or Shoemoney and having it be a big hit.我可以看到较大的网站上这样做，像约翰议员， ，解决，或shoemoney和有它的一大打击。 Frankly I’m surprised with all the contests John Chow has that he hasn’t tried some of these tactics.坦白说，我很惊讶的所有竞赛约翰议员已表示，他并没有试图对这些战术。 Common John, you’re still evil, right?共同约翰，你还在邪恶的，对不对？

Posted by: Rob 发布者：白俄罗斯共和国
Category: Blogging , Marketing 类别： 博客 ， 营销
Tags: Advertising , Hits , Ideas , Income , Niche , Spam , Traffic , Visitors 标签： 广告 ， 安打 ， 观念 ， 收入 ， 利基 ， 垃圾邮件 ， 交通 ， 游客
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