Do you have foresight to start up the next great niche site?你有先见启动下一个伟大利基网站吗? Stuck on where to get started?停留在哪里开始? That’s ok, all you need is a list of things you love doing and then plug them into Google Trends or AdWords.没关系,所有你需要的是一个清单,你喜欢的事情做,然后插入到谷歌趋势或AdWords 。 Then move forward with the topic that you see has gaining success.然后向前迈进的话题,你看到了获得成功。 If you can market the site, its a true case of “build it, and they will come”.如果你能市场网站,其真正的情况下“建设,他们将来到。 ”

Google Trends allows you to search Googles database for popular keywords or products and find out how feasible starting a site in that niche might be. 谷歌趋势可以让您搜索谷歌数据库的热门关键字或产品,并找出可行的网站开始在这特殊可能。

  • First it helps you narrow down your niche topics.首先它可以帮助您缩小您的特殊议题。
  • Then it allows you to find the most common searched terms within a niche.然后,它可以让你找到最常用的搜索条件内位。 This helps you to choose keywords for your articles, titles, and promotional link baits.这有助于您选择关键字的文章,标题和宣传链接诱饵。

Here’s an example of how I recently used the tool.下面是一个例子,说明我最近使用的工具。 Simply enter in your keywords (comma separated).只需输入您的关键字(逗号分隔) 。 I used mmorpg, SEO, and AdSense to determine what type of site to start on next.我用游戏,搜索引擎优化,和AdSense ,以确定哪些类型的网站,开始下一个。 Its quiet evident a gaming site would be the best choice because I’d have a larger pool of visitors to appease.其明显的安静的游戏网站将是最好的选择,因为我想有更多的游客来安抚。 Keep in mind, while a mmorpg site has more traffic potential, it might be an uphill battle as there are probably more sites to compete with on the way to the top.请记住,而游戏网站更多的流量的潜力,它可能是一场艰难的战斗有可能是更多的网站竞争的道路上顶端。

mmorpg seo adsense google trends

Another search example but this time with products: Ringtones and Beanie Babies.另一个例子,但搜索这个时候的产品:手机铃声和帽的婴儿。 Beanie Babies used to be a huge hit, and its steadily in a downward trend.帽婴儿使用是一个巨大的打击,并在稳步下降趋势。 This hold true with another piece of data Google trends provides (News References) in the bottom graph.这与拥有真正的另一幅谷歌趋势数据提供(新闻参考资料)在底部图形。

ringtones beanie babies google trends

Google seems to be intentionally lacking information on exact statistics with Google Trends.谷歌似乎是故意缺乏确切的资料统计与谷歌趋势。 To get around this you’ll want to review your Google Analytics stats for a niche you already own or have access to.要解决此问题您需要查看您的谷歌分析统计利基您已经拥有或获得。 Analyze a keyword that you already rank highly for and note the traffic you get for that term.分析你的关键字排名已经高度,并注意交通你该字词。 Its not an exact science, but if you know how many hits you’re getting for being #1 (or even on the first page of results) in Google with Term X, you can correlate that to Term Y when you compare them in Google Trends.它不是一门精确的科学,但是如果你知道有多少安打您要为正在# 1 (或什至在第一页的结果)谷歌与中期十大您可以关联,要长期Y当您在比较谷歌趋势。

You can also use Google AdWords to do some research: 您还可以使用谷歌的AdWords做一些研究:

  • If you’re stuck coming up with alternative keywords because yours don’t appear to be the “hot” keyword in that niche, then log into an AdWords account and find similar keywords people are using there.如果你坚持拿出替代关键字,因为你似乎不“热”关键字在这壁龛,然后登录到AdWords帐户,并找到类似关键字的人使用的是有。
  • When you’re searching for keywords you can also utilize their search volume and advertiser competition rating as another source of key research.当你搜索的关键字你还可以利用他们的搜索量和广告客户竞争评级的另一个重要来源的研究。

Product/Sales Websites 产品/销售网站
Keep in mind, a higher Advertiser Competition can be both good and bad.请记住,较高的广告客户竞争才能有好有坏。 If its high (with a low search volume) then that keyword probably converts well and gives great ROI.如果其高(低搜索量) ,然后该关键字可能转换,并给予极大的投资回报率。 If you’re planning to run a site that sells a product or service, pay attention to this.如果您打算运行的网站,销售产品或服务时,要注意这一点。 In the picture below, the keyword “mmorpg” is the best example of this.在下面的图片中,关键字“游戏”是最好的例子。 If you’re actually paying for CPC you might want to try other options however ;).如果你实际支付中共中央你可能想尝试其他选项然而; ) 。
Content Websites 网站内容
If the site has a lower Advertiser Competition and a high search volume (these are the ones that would theoretically cost less when paying CPC), then you probably found a great niche or article title or keyword with less competition.如果该网站有一个较低的广告客户竞争性和高搜索量(这些是那些理论上成本较低时,支付每次点击费用) ,然后你可能发现一个巨大的市场或文章标题或关键字较少的竞争。 Its likely that the lack of competition here will also be seen when trying to rank in Google for these terms.它可能是缺乏竞争在这里也将被视为在试图排在谷歌的这些条款。 This kind of keyword would be geared more for a content based site.这样的关键字将面向更多的基于内容的网站。 “download mmorpg” is the best example of this from the results below. “下载游戏”的最好例子是从下面的结果。

google adwords advertiser competition and search volume

To get to this tool, login to AdWords and click on “Tools” under the Campaign Management Tab in AdWords .要获得此工具,登录到AdWords ,并点击“工具”下的广告系列管理标签 AdWords 。 In here you will find the Keyword Tool as shown below.在这里您将找到关键字工具如下所示。

google adwords keyword suggestion tool

TIP: You may want to play with the show/hide columns for additional leverage during your research. 提示:您可能要发挥的显示/隐藏列额外杠杆在你的研究。

Your results may vary since AdWords is based on people doing CPC.您的结果可能会有所不同,因为AdWords是基于人做共产党。 Something you may want to consider if you can when first starting a site.你可能需要考虑,如果你可以当第一次开始的网站。 If you’re cheep you can just as easily get the same result by submitting your articles to social bookmarking sites .如果您cheep您还可以轻松地获得相同的结果提交您的文章,以社会书签网站。

Overture Keyword Tool Overture的关键字工具
This used to be the golden egg before Yahoo took it over and made some changes.这曾经是金蛋之前,雅虎接手,并取得了一些变化。 Ever since there have been many spin-offs.自从有很多附带利益。 My favorite for a long time has been this keyword selector tool .我最喜欢的很长一段时间一直关键字选择工具。

Start Brainstorming 开始献策
When you get ideas, make sure you’re choosing the most profitable idea that has a market opening up for it.当你的思想,确保您选择最有利可图的想法有一个市场开放的。 You’ll strike gold if there are few sites in that niche and the search volume shows a rising trend.您黄金罢工,如果有几个网站在这特殊的搜索量呈上升趋势。 Also if your niche is region based, you might want to apply the proper filters when using these tools.另外如果您是区域市场为基础,您可能要套用适当的过滤器在使用这些工具。


2 Trackback(s)第2引用(星期日)

  1. Oct 20, 2007: Anonymous 07年10月20日: 无名氏
  2. Feb 17, 2008: Internet Marketing Seminars - Not Recommended for Newcomers | Rob Malon [dot] Com 08年二月17日: 网络营销研讨会-不推荐新人|罗布丙二[斑点]玉米


2 Comment(s) On第2评论(星期日)在

"Niche Foresight - Researching With Google Trends And Adwords" “利基展望-研究与谷歌趋势和A dWords”
  1. MyAvatars 0.2 Kelvin Chan - Oct 21, 2007 陈凯尔文 -2 007年1 0月2 1号

    Hi Bob, great use of Google Trends there.您好鲍勃,伟大的使用有谷歌趋势。 I personally use it myself as well.我个人使用它自己的。 Hmm, so you planning to start a MMORPG related site any time soon?嗯,所以你的规划,开始游戏相关网站的任何时间吗?

  2. MyAvatars 0.2 Rob - Oct 21, 2007 罗布 -2 007年一十月二十一日

    Its Rob ;).其罗布; ) 。 And yes, I’m currently developing a mmorpg site right now.是的,我目前正在制定一个正确的游戏网站现在。 One of a few projects which is definitely cutting into my blogging time.其中几个项目,无疑是削减到我的博客时间。



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