Google’s new AdWords features appear to be a big hit from the AdSense side of things.谷歌的AdWords新功能似乎是一个巨大的打击从AdSense一侧的事情。 I’m beginning to see a trend over the past couple of weeks which shows my eCPM revenue slightly increasing while CTR and Page Views are staying about the same.我开始看到这种趋势在过去几周内这表明我国的eCPM收入略有增加，而点击率和页面浏览下榻差不多。 Optimize away Google!优化了谷歌！
I’m talking about two changes in particular:我谈论的两个转变，特别是：
Campaign Optimizer aka “buy more keywords, spend more money” - Gives suggestions on what keywords you may want to add to your account. 广告系列优化又名“购买更多的关键字，花更多的钱” -提供建议哪些关键字您可能要添加到您的帐户。 Costs the advertiser more at times but allows them to reach a broader and more accurate audience.广告客户的费用，有时更多，但让他们达成更广泛和更准确的受众。
Improved top ad placement formula - Now what you bid as your highest CPC rate determines a portion of your quality score. 改进的顶端广告位置公式-现在，你作为您的出价最高每次点击费用决定了部分的质量评分。 Even if you don’t spend your highest CPC rate on a particular user click, AdWords users willing to go higher will ultimately be spending more from setting their CPC number up.即使您不花您的最高每次点击费用率对一个特定的用户点击， AdWords用户愿意去高最终将花费更多的设置数量最多共产党。 This also imposes a minimum cost for top ad spots.这也规定了最低成本的顶端广告位置。 You can read Google’s article about their Improved To Ad Placement Formula to learn more about it.您可以阅读谷歌的文章对他们改进广告位置公式 ，以了解更多关于它。 In conjunction with that you should note Google’s comments about their minimum price settings.为了配合，你应该注意到谷歌的评论他们的最低价格设置。
“First, your ad must pass our high quality threshold for eligibility to appear in top spots.他说： “首先，您的广告必须通过我们高品质的门槛，才有资格出现在最高点。 If your ad is shown in a top spot, its price will be determined by the auction, but subject to a minimum price for top positions.如果您的广告显示在榜首，其价格将取决于拍卖，但受最低价格最高职位。 This minimum price varies based on the quality of each ad per search query.这种最低价格的基础上各不相同的质量，每个广告每个搜索查询。 For this reason, our system doesn’t display the minimum price.”出于这个原因，我们的系统不会显示的最低价格。 “
Of course they don’t display the minimum price because they might be trying to blindly pump a few extra cents from advertisers and/or have control over something like that down the road when you’ve long forgotten about this feature being added.他们当然不会显示的最低价格，因为他们可能是试图盲目泵一些额外美分，广告商和/或控制类似的东西的道路当您早已被人遗忘的关于此功能的增加。 Common, this is Google.共同的，这是谷歌。 If they can run a dynamic and algorithmic search engine like that I’m sure they could automate this.如果他们可以运行动态和算法的搜索引擎一样，我相信他们能够自动化这一点。 So far it sounds like the minimum prices have a lot to do with completion in a niche.到目前为止，听起来像的最低价格已经有很多事情要做完成了定位。 So if your niche has little to no completion then AdWords users will be gaining an even higher CTR at lower costs but vice versa for highly competitive niches.因此，如果您的利基已经很少或几乎没有完成然后AdWords使用者将获得一个较高的点击率甚至以更低的成本，反之亦然，但对高度竞争的地位。 This is great news for publishers and really underscores why you should be using this guide to arrange your ads: Multipule AdSense Banners Could Cost You Money .这是个好消息的发布，真正突出，为什么你应该用这个指南，安排您的广告： 多发性AdSense的横幅能增加您的广告成本 。
I find some humor in the sneaky way they’ve been able to combine “hey lets optimize your account features” while getting AdWords users to increase their spending lately.我觉得有些幽默的欺骗性的方式，他们已经能够把“嘿可以优化您的帐户功能” ，同时获得AdWords用户增加其开支近来。 Very smart tactic on their part.非常聪明的策略的一部分。 I’m rather surprised I haven’t seen much complaining about Google, but I’m sure there’d be a lot more complaints if we could see the half of the check Google gets from ads on our own sites.我很惊讶我还没有看到很多抱怨谷歌，但我确信，会更多的投诉，如果我们能够看到一半的检查得到谷歌的广告在我们自己的网站。 If everyone’s getting the results they want it must not be that big of a deal, right?如果每个人都得到他们想要的结果不应该是一个大交易，对不对？
Posted by: Rob 发布者：罗布
Category: Advertising 类别： 广告
Tags: AdSense , AdWords , Automate , CPC , CPM , Niche , Revenue 标签： AdSense的 中 ， AdWords ， 自动化 ，每次点击费用， 每千次展示费用 ，壁龛， 收入
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