Making money on the internet surprising hasn’t changed much for me in several of the niches I dabble in. I’m still making as much if not more than I was making last year, or the year before that.赚钱在互联网上意外没有太大的变化,我在几个利基我涉足进来我仍然决策,如果没有比我更正在去年或前年的。 Google AdSense still produces the same CPM’s.谷歌的AdSense仍然产生相同的每千次展示费用的。 Affiliate sales of services and products I promote are still converting very well.子公司的销售服务和产品,促进我仍然转换得非常好。 But that part depends on your content and method of presentation.但是,这部分取决于您的内容和方法的介绍。

Direct Ad Sales Decline直接广告销售下降

One place I have seen a decline is in independent ad sales.一个地方我看到了衰退在独立的广告销售。 There are a few possible reasons for this, but it might also be a general change of tactics.有几个可能原因,但它也可能是一般性的战术变化。

  • Many advertisers that used to buy ad spots on sites have opted to use tools like Google AdWords instead of testing less reliable CPA rates from a single source unless that source has already proved useful to them via a CPC campaign within a 3rd party source.许多广告客户,用于购买广告位置的网站上选择使用工具,如谷歌的AdWords而不是测试不可靠会计师利率从单一来源,除非该源已经证明是有益的给他们透过广告系列共产党内的第三方来源。
  • Its probably becoming more important to convert than get that extra backlink to a product.它可能成为更重要的是转换比获得额外的反向链接的产品。 Backlinks and branding is always going to be important but right now, simply staying afloat during hard times is more important than growing a business.反向链接和品牌总是会很重要,但现在,只是停留在海上艰难时期,更重要的是日益增长的业务。 Its not the time to take chances.它没有时间考虑的机会。 Not to mention there are ways to build your backlinks without putting any money into it.更不用提有办法建立您的反向链接而没有任何资金投入它。
  • Most direct advertisers don’t normally have the time or technical knowledge to install their own referral tracking software.最直接的广告客户通常不会有时间或技术知识,以安装自己的推荐跟踪软件。 Third party PPC campaigns provide those kind of analytics automatically along with various “goals” which can be setup to track conversions.第三方每次点击付费广告系列提供那种自动分析随着各种“目标” ,可设置跟踪转换。

Opportunities By Slimmer Margin机会更薄利润率

Zac Johnson posted a couple articles about the economy this past week.雅克•约翰逊张贴的文章一对夫妇对美国经济过去的这个星期。 One of the greatest points he makes in this article: It’s Not a Slowdown… It’s an Opportunity! is:其中一个最大的点,他在这使得文章: 这不是一个减速...这是一个机遇!是:

“There is always a new opportunity to make money around the corner. “始终存在一个新的机会,赚钱指日可待。 As online marketers, we have low overhead, minimal (if any) staff, can work out of our homes and whip out million dollar ideas with passion.”随着在线营销,我们已经低开销,最小的(如有的话)的工作人员,可以从我们的家园,掀起了百万美元的想法与激情。 “

Stocks (as he also posts about here: The Fall of the The Stock Market and Web 2.0! ) are not a reflection of a good marketer and the potential making money online has to offer.股票(如职位,他还对浏览: 法尔的股市和Web 2.0的! )不是反映了一个良好的营销和潜在的赚钱在线所提供的。 A marketer can pick and choose what they promote.阿经销商可以选择他们促进。 If company is offering something that is valuable, you can bet an entrepreneur in that niche is going to do their research and make affiliate income off of it.如果公司提供的东西是有价值的,你可以打赌的企业家在此利基正在做他们的研究,使子公司的收入关闭它。

Niche Experts Are The Winners位专家是赢家

There aren’t any taxes on knowledge.没有任何税收知识。 The most successful people at online marketing are also experts in their niche.最成功的人在网络营销专家也在其位。 They probably became experts from experimenting and researching.他们可能成为专家的试验和研究。 Their expertise helps them when creating:他们的专业知识帮助他们在创建:

  • Websites (blogs) around that niche in which they can push out affiliate products.网站(博客)围绕这个市场,使他们能够推动了子公司的产品。
  • Great sales pitch articles that teach as well as sell something大推销文章, 教授以及卖东西
  • Being active in the community you’re in and building your own community within that.活跃在社区你在建设自己的社区内。 Then increasing your own brand awareness from there to continue growth.然后增加自己的品牌意识从那里继续增长。

Successful Marketing成功的营销

Online marketers feed off successful products.在线营销饲料关闭成功的产品。 Products that are useful.产品是有益的。 Products that even in times of economic crisis, people will still try to find a way to buy.产品,即使在经济危机,人们仍然试图找到一种方式购买。 The margins are bit slimmer of what everyone spends their money on, but that’s no reason not to try and find what those products are.该利润率位轻薄的每个人都花费了钱,但也没有理由不设法找出哪些产品。 Again, being an expert in your field will help you to determine this.同样,作为一个专家在您的领域将帮助您确定这一点。

So, what to do now?所以,该怎么办呢?

  • Fine tune your sales pitches.微调您的销售摊位。
  • Track proper analytics so you’re putting your efforts in the right places on your own site.田径适当的分析,以便你把你的努力,在正确的地点,在您自己的网站。
  • Provide quality information up front to help the buyer.提供高质量的信息了前面以帮助买方。
  • Promote more than one quality product so you’re not putting all your eggs in one basket.促进不止一个高质量的产品,使你不把所有的鸡蛋放在一个篮子里。
  • Produce pillar content to build your brand and promote an awareness of your knowledge in your niche.生产的支柱内容,建立你的品牌,并促进人们认识到你的知识在您的利基。

Kondratieff Waves - A Predictable Economy?康德拉季耶夫波-一个可预见的经济?

I learned about the Kondratieff theory years ago and only began thinking about it recently because of our current economic dive.我学到的康德拉季耶夫的理论几年前才开始考虑这件事最近是因为我们目前的经济潜水。 If you’re at all concerned about the economy right now, its an interesting read.如果你在所有关注经济,现在它的一个有趣的阅读。 The Kondratieff theory is:康德拉季耶夫的理论是:

“A theory based on a study of nineteenth century price behavior which included wages, interest rates, raw material prices, foreign trade, bank deposits, and other data. “理论基础上的研究十九世纪的价格行为,其中包括工资,利率,原材料价格上涨,外贸,银行存款,数据和其他数据。 He, like RN Elliott, Kondratieff was convinced that his studies of economic, social, and cultural life proved that a long term order of economic behavior existed and could be used for the purpose of anticipating future economic developments.” - Truthfinder他一样,护士埃利奥特,康德拉季耶夫相信,他的研究经济,社会和文化生活的证明,长期的经济秩序行为的存在,可用于预测未来经济发展。 “ -T ruthfinder

Kwaves.Com goes into much more detail about the history and timeline if you’re interested in learning more. Kwaves.Com进入更详细的历史和时间表,如果您有兴趣了解更多。 Below is a graph which exemplifies the Kondratieff wave.下面是图体现了康德拉季耶夫浪潮。

What do you think?您觉得呢? Does this look like an accurate theory?这看起来像一个准确的理论? Maybe its time to get the checkbook and invest?也许时间让支票簿和投资? We’ll know who the winners are in 20 years.我们会知道是谁获奖者是在20年。 ; )


2 Comment(s) On第2评论(星期日)在

"Making Money Online During A Bad Economy" “网上赚钱在经济不景气”
  1. MyAvatars 0.2 Gilberto Galea - Oct 14, 2008 吉尔伯托加莱亚 -二〇 〇八年1 0月1 4日

    There’sa cycle.还有周期。 Some times are goods anothers bad.有些时候是彼此货物坏。 For now only dark pronosticates.现在只有黑暗pronosticates 。 But I really like persons like you and others that you mention, looking for alternatives and do extra for mantain or survive.但是,我真的很喜欢的人喜欢你和其他你提到,寻找替代品和做额外的mantain或生存。
    Thanks by show another ways, realistic and if we do the work we’ll view the results.由于所表现出另一种方式,现实的,如果我们做这项工作,我们将检视结果。

  2. MyAvatars 0.2 Rob - Oct 14, 2008 罗布 -2 008年1 0月1 4日

    Hi Gilberto.您好吉尔伯托。 Even in good times we always need to adapt to the market which is primarily why I don’t see how much has changed.即使是在良好的时候,我们总是需要适应市场主要是为什么我没有看到多少改变了。

    Thanks for the comment!谢谢您的意见!



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