I attended a seminar earlier this week in Chicago entitled “ Secrets of SEO: What the Competition Doesn’t Want You to Know “.我参加了研讨会，本星期早些时候在芝加哥题为“ 搜索引擎优化的秘密：什么的竞争不会想让你知道 。 ” Being there confirmed to me that all the things you would have to pay money for in a class room environment is now available for free online - At least in the world of internet marketing.在那里向我证实，所有的事情你将不得不付钱的一类室内环境现在是免费提供在线-至少在世界上的网络营销。 Not only that, but first hand experience tops everything as I feel the speakers (Reps from Constant Contact and Network Solutions) really didn’t offer anything unique to say that you couldn’t learn more from via first time experimentation.不仅如此，第一手经验超过一切，我觉得发言（页从不断的接触和网络解决方案）真的没有提供任何东西的独特地说，你不能更多地了解通过第一次试验。
Constant Contact is an email marketing and survey service.不断的接触是一个电子邮件营销和调查服务。 Their goal was to make us “aware” of email marketing strategies in hopes of us becoming new clients.他们的目标是使我们“认识”的电子邮件营销战略，希望我们成为新的客户。 I haven’t done much research into email marketing but I would probably write a script and organize my own process/logging before I used them.我没有做了大量研究，电子邮件营销，但我可能会写一个脚本，并组织自己的程序/记录之前，我使用它们。 They are VERY white hat, so much so that it could effect their customers.他们都非常戴白帽子，所以，它可以影响他们的客户。 Mostly because they have a policy that if one of your marketing emails gets reported as spam out of every 1000 your account may be suspended.这主要是因为他们有一个政策，如果您的营销电子邮件得到报告为垃圾邮件，每1000个帐户可能会被暂停。 A bit harsh for a service that can go up to $225 a month if you go all out.一点严厉的一项服务，可以上升到225美元一个月，如果你全力以赴。 I would defiantly consider other options.我想目空一切考虑其他的选择。
I was a little more impressed with Network Solutions presentation.我有点印象更深刻的与网络解决方案介绍。 They are partnered with Constant Contact but provide hosting and website marketing services.他们是与不断的接触，但提供托管和网站营销服务。 I used these guys to host one of my domains six years ago and dropped them when I started managing my own servers (Their prices were starting to become outrageous too).我用这些家伙的东道国之一，我的域名六年前下降时我开始管理自己的服务器（他们的价格开始成为太无耻） 。 The man speaking was giving us a 90 minute crash course on internet marketing which is usually reserved for an entire semester.这名男子说是给我们90分钟速成互联网上的营销通常是保留给整个学期。 There also was a slim down version of it which usually went five hours.还有一个瘦身版本，它通常到5个小时。 The speaker knew his stuff and I’m sure I could have learned a bit from him if he had the time to go into more details.发言者知道自己的东西，我相信我可以学到了一点他，如果他有时间去了解更多详情。
I stress against newcomers going to seminars like this however because the nature of them is usually “crash course” oriented.我要强调对新人将这样的研讨会，但因为它们的性质通常是“速成班”导向。 I noticed several people were left with questions which were a bit too much for them to processes.我注意到一些人留下的问题是有点太多他们的进程。 When you hit walls like that it disrupts the learning process which is why I’m such a big advocate of independent studies.当你打墙一样，它扰乱了学习的过程这就是为什么我这么大的一个主张独立的研究。 However if you have the money to throw at it, any experience is a positive one.不过，如果您钱扔了，任何的经验是积极的。 I would suggest researching in advance though.我想说的研究提前了。
Independent Internet Education > Seminars 独立互联网教育“研讨会
To prove my point, you’re reading the following tip where?为了证明我的观点，你读下面的冰山在哪里？ One example is when they were talking about researching and using keywords to put in content so that you could rank high for them.一个例子是当他们谈论研究和使用关键字来实施的内容，以便您可以名列前茅他们。 They had just stated the importance of using free and paid keyword tools and left out a HUGE tip in my opinion.他们刚才所说的重要性，使用免费和付费的关键字工具，并留下了一个巨大的冰山在我看来。 While not everyone already owns a site or has existing and well ranked content, the tip they should have given would be to use Google Trends and compare a keyword which you already rank well for.虽然并不是每个人都已经拥有一个网站或现有的以及排名内容，提示他们应该考虑将使用谷歌趋势和比较的关键字，您已经排名好。 For example.例如。 You already know from a #2 spot ranking with the keyword “digital srl lenses” Google Analytics (I hope you’re using some kind of logging software) tells you you’re getting 5,000 unique hits a month from.你已经知道从＃ 2点排名与关键字“镜头数码有限公司” 谷歌分析 （我希望您使用的是某种形式的记录软件）可以告诉您您收到5000独特的安打一个月。 You can assume the number one spot gets about 5% more give or take a bit - its not an exact science.您可以承担排名第一获得约5 ％ ，更多的给予或采取位-它不是一个精确的科学。 Now when you compare a keyword like “digital slr cameras” and see that its popularity for search is double the height of “digital srl lenses” search graph, then you start to get an idea of EXACTLY how useful ranking for that term would be.现在，当您比较关键字，如“数码相机” ，并看到其受欢迎的搜索是双高“数码有限公司镜头”搜索图形，然后你开始的想法得到了多少有益的排名将是长期的。 Your hits for being #2 with that term would come to 10,000.您的安打被＃ 2与任期将到10000 。
I don’t mean to come off anti-seminars/classes etc. as they are really good in many respects.我不想来了anti-seminars/classes等因为它们是非常好的在许多方面。 I think they are best geared for intermediate level users.我认为他们最好是面向中级用户。 Too soon for beginners and too slow for advanced users.太早初学者和过于缓慢高级用户使用。 There are always exceptions however.总是有例外的。
Also my apologies for the lack of posting.我也道歉缺乏张贴。 I just bought a house among many other activities and finally have all my stuff in it.我刚才买了一所房子和许多其它活动，并终于有了我的所有的东西在它。 If you plan to move to the northern Chicago area and ever need a realtor, home inspector or attorney then shoot me an email.如果您计划迁往芝加哥地区北部和以往任何时候都需要一个中介，房屋督察或律师然后拍我的电子邮件。 For a first time home buyer I feel like I had an ace of a team that helped make everything go smoothly - and its not often I give recommendations (as you can tell from my rant above).对于首次购房者我觉得我有王牌的一个团队，帮助使一切顺利-及其往往没有我现在的建议（如您可以告诉我的言论段） 。
Posted by: Rob 发布者：罗布
Category: Marketing , Reviews , SEO 类别： 市场营销 ，评论， 搜索引擎优化
Tags: AdWords , Analytics , Experiment , Hits , Niche , SEO , Spam 标签： AdWords的资讯， 分析 ，实验， 访问 ，壁龛， 搜索引擎优化 ，垃圾邮件
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