If you’re not a hardcore advertisers because you feel banners clutter up your site then I’ve got something that you might be more interested which will still net you a few bucks.如果您不是铁杆的广告客户,因为你觉得横幅弄乱您的网站然后我得的东西,你可能更感兴趣的还是净你几块钱。 Randomized banner placement!随机安插旗帜! That is, banners that have spots on your site, but only showing up 25%, 50%, or 75% of the time.也就是说,横幅有斑点在您的网站上,但只显示了25 % , 50 % ,或75 %的时间。

My main point in testing this out was to see if the reducing ad frequency would prevent banner blindness of visitors coming to two of the sites I run.我的主要点在测试中这一点是看是否减少广告的频率将防止失明的旗帜来参观的两个网站运行。

Some Quick Stats: 一些快速统计:

  • Both get at least 1000 unique hits for their daily traffic.双方至少有1000个独特的安打为他们的日常交通。
  • Site one has a top banner CTR of 1.8% and site two has 1.6% in the same place.网站之一,最高旗帜的点击率为1.8 %和网站两个有1.6 % ,在同一地点。
  • Sites were tested over a period of two weeks.网站进行了测试,为期两个星期。
  • Page views per visitor for site one is 3.4 and site two’s is 3.1.页面浏览量为网站访问者是3.4和两个网站的是3.1 。
  • Both sites are information based sites这两个网站是基于信息网站

All of these stats were gathered from Google Analytics.所有这些数据被收集谷歌分析。

After Experiment Results 经过实验结果
Click thru rates increased to 3.2% in the first case and 2.4% in case two when I had the top banner displaying 75% of the time.点击率上升至3.2 % ,第一例和2.4 %的情况下两个时,我曾顶端的旗帜显示75 %的时间。

Theoretical Reasoning 理论推理
Banner blindness for visitors causes them to ignore banners when they see it in the same place too many times.横幅失明的原因为参观者无视这些标语时,看到它在同一个地方太多次。 Therefore I also assuming there is a “hot spot” setting in which some sites will get the best CTR from anywhere between 40-95 percentage displays.因此,我也假设有一个“热点” ,其中设置一些网站将得到最好的点击率从任何地方之间的40-95个显示器。

The reason why I feel this worked so well for me, is because an average visitor to either site typically views about three pages.为什么我觉得这工作这么好对我来说,是因为平均游客通常以网站的看法三页。 If the typical user only viewed one or two pages, I’m sure my results would not have been so great.如果典型的用户认为只有一个或两个网页,我相信我的结果也不会如此之大。 Also the higher my page views per user are, the more likely I could get away with a lower display number percentage.另外,我的网页更高的每用户的意见是,就越有可能我可以摆脱一个较低的显示数量的百分比。

You might also see variations with different designs than I have, or different banner placements.您还可能看到的变化与不同的设计比我,或不同的横幅位置。 I would also assume that the most extreme difference in results that anyone would see is with top banners or banners in the top/body of their content.我还以为最极端的差异的结果,任何人都会看到的是同顶端横幅或标语的顶端/机构,它们的内容。 Furthermore, a different kind of site (like a forum) might produce entirely different results.此外,不同类型的网站(如论坛)可能会产生完全不同的结果。 That’s why I’m going to give you the simple code I used to let you test it on your own site.这就是为什么我会为您提供简单的代码我用,让您测试您自己的网站。

HowTo Randomize Banners 如何随机横幅

  1. <?php
  2. //For 75% Display Chance
  3. //Create random number between 1 and 4
  4. $number = mt_rand ( 1 , 4 ) ;
  5. $remainder = $number % 4 ;
  6. //The Math:
  7. //If $number is 1 then remainder is 3 (25% of the time - Do Nothing)
  8. //If $number is 2 remainder is 2 (runs code below - 25%)
  9. //If $number is 3 remainder is 1 (runs code below - 25%)
  10. //If $number is 4 remainder is 0 (runs code below - 25%)
  11. //last 3 cases add up to 75% chance of code running
  12. if ( $remainder !== 3 ) { ?>
  13. PUT AD CODE HERE
  14. <?php } ?>
  15. <?php
  16. //For 50% Display Chance
  17. //Create random number between 1 and 2
  18. $number = mt_rand ( 1 , 2 ) ;
  19. $remainder = $number % 2 ;
  20. //The Math:
  21. //If $number is 1 then remainder is 1 (50% of the time - Do Nothing)
  22. //If $number is 2 then remainder is 0 (runs code below - 50%)
  23. if ( $remainder == 0 ) { ?>
  24. PUT AD CODE HERE
  25. <?php } ?>
  26. <?php
  27. //For 25% Display Chance
  28. //Create random number between 1 and 2
  29. $number = mt_rand ( 1 , 4 ) ;
  30. $remainder = $number % 4 ;
  31. //The Math:
  32. //If $number is 4 then remainder is 0 (runs code below - 50%)
  33. if ( $remainder == 0 ) { ?>
  34. PUT AD CODE HERE
  35. <?php } ?>

You can change the percentage by changing the equation using some simple math.你可以改变的百分比通过改变方程使用一些简单的数学。 I gave you examples for 75%, 50% and 25%.我给你的例子为75 % , 50 %和25 % 。 Good god, my HS math teacher was right.天哪,我的房协的数学老师是正确的。 You DO use fractions in real life.您使用分数在实际生活中。

Notes
Bear in mind, if you don’t get much traffic to your website its going to be very hard to tell what your results are after a week even.记住,如果你没有太多的交通到您的网站,它会非常努力地告诉你结果后,甚至一个星期。 Let it run for a while.让我们运行了一段时间。 Typically if your site is getting 50 visitors a day it ads up to $10 of CPC ad click revenue at the end of a good month.一般来说,如果您的网站已经50游客一天的广告多达10美元的中共中央广告点击收入年底的一个很好的一个月。 At least in my experience.至少在我的经验。 To me that’s not worth monetizing a website yet and you’re almost sure to have a hard time in seeing any kind of results from this.我认为不值得赚钱的网站还没有,你几乎肯定会很难看到任何形式的结果这一点。

Reports 报告
If you try this, give it a go and report back in the comments below.如果您尝试这一点,给它一个去报到的评论如下。 Be sure to include the stats of your site, what percentage you used, and what your results were like.请务必包括统计信息的网站,是您使用的比例,以及你的结果一样。



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