If you’re not a hardcore advertisers because you feel banners clutter up your site then I’ve got something that you might be more interested which will still net you a few bucks.如果您不是铁杆的广告客户,因为你觉得横幅弄乱您的网站然后我得的东西,你可能更感兴趣的还是净你几块钱。Randomized banner placement!随机安插旗帜!That is, banners that have spots on your site, but only showing up 25%, 50%, or 75% of the time.也就是说,横幅有斑点在您的网站上,但只显示了25 % , 50 % ,或75 %的时间。
My main point in testing this out was to see if the reducing ad frequency would prevent banner blindness of visitors coming to two of the sites I run.我的主要点在测试中这一点是看是否减少广告的频率将防止失明的旗帜来参观的两个网站运行。
Some Quick Stats:一些快速统计:
Both get at least 1000 unique hits for their daily traffic.双方至少有1000个独特的安打为他们的日常交通。
Site one has a top banner CTR of 1.8% and site two has 1.6% in the same place.网站之一,最高旗帜的点击率为1.8 %和网站两个有1.6 % ,在同一地点。
Sites were tested over a period of two weeks.网站进行了测试,为期两个星期。
Page views per visitor for site one is 3.4 and site two’s is 3.1.页面浏览量为网站访问者是3.4和两个网站的是3.1 。
Both sites are information based sites这两个网站是基于信息网站
All of these stats were gathered from Google Analytics.所有这些数据被收集谷歌分析。
After Experiment Results经过实验结果 Click thru rates increased to 3.2% in the first case and 2.4% in case two when I had the top banner displaying 75% of the time.点击率上升至3.2 % ,第一例和2.4 %的情况下两个时,我曾顶端的旗帜显示75 %的时间。
Theoretical Reasoning理论推理 Banner blindness for visitors causes them to ignore banners when they see it in the same place too many times.横幅失明的原因为参观者无视这些标语时,看到它在同一个地方太多次。Therefore I also assuming there is a “hot spot” setting in which some sites will get the best CTR from anywhere between 40-95 percentage displays.因此,我也假设有一个“热点” ,其中设置一些网站将得到最好的点击率从任何地方之间的40-95个显示器。
The reason why I feel this worked so well for me, is because an average visitor to either site typically views about three pages.为什么我觉得这工作这么好对我来说,是因为平均游客通常以网站的看法三页。If the typical user only viewed one or two pages, I’m sure my results would not have been so great.如果典型的用户认为只有一个或两个网页,我相信我的结果也不会如此之大。Also the higher my page views per user are, the more likely I could get away with a lower display number percentage.另外,我的网页更高的每用户的意见是,就越有可能我可以摆脱一个较低的显示数量的百分比。
You might also see variations with different designs than I have, or different banner placements.您还可能看到的变化与不同的设计比我,或不同的横幅位置。I would also assume that the most extreme difference in results that anyone would see is with top banners or banners in the top/body of their content.我还以为最极端的差异的结果,任何人都会看到的是同顶端横幅或标语的顶端/机构,它们的内容。Furthermore, a different kind of site (like a forum) might produce entirely different results.此外,不同类型的网站(如论坛)可能会产生完全不同的结果。That’s why I’m going to give you the simple code I used to let you test it on your own site.这就是为什么我会为您提供简单的代码我用,让您测试您自己的网站。
You can change the percentage by changing the equation using some simple math.你可以改变的百分比通过改变方程使用一些简单的数学。I gave you examples for 75%, 50% and 25%.我给你的例子为75 % , 50 %和25 % 。Good god, my HS math teacher was right.天哪,我的房协的数学老师是正确的。You DO use fractions in real life.您使用分数在实际生活中。
Notes注 Bear in mind, if you don’t get much traffic to your website its going to be very hard to tell what your results are after a week even.记住,如果你没有太多的交通到您的网站,它会非常努力地告诉你结果后,甚至一个星期。Let it run for a while.让我们运行了一段时间。Typically if your site is getting 50 visitors a day it ads up to $10 of CPC ad click revenue at the end of a good month.一般来说,如果您的网站已经50游客一天的广告多达10美元的中共中央广告点击收入年底的一个很好的一个月。At least in my experience.至少在我的经验。To me that’s not worth monetizing a website yet and you’re almost sure to have a hard time in seeing any kind of results from this.我认为不值得赚钱的网站还没有,你几乎肯定会很难看到任何形式的结果这一点。
Reports报告 If you try this, give it a go and report back in the comments below.如果您尝试这一点,给它一个去报到的评论如下。Be sure to include the stats of your site, what percentage you used, and what your results were like.请务必包括统计信息的网站,是您使用的比例,以及你的结果一样。
Danny Cooper : I have a blog in a very rare niche, most people, around 80%, who search for it...丹尼库珀 :我有一个博客中一个非常罕见的壁龛,大多数人,约80 % ,谁搜寻...- [Go To Post]-[转到邮政]
Todd : A good point you made by “Make yourself easily reachable.托德 :一个好的,您提出的“让你轻松地到达。One of your biggest...您的其中一个最大的...- [Go To Post]-[转到邮政]
GTAlbert : nice information you got here sir!, keep it up coming these are very useful to any...GTAlbert :好你的信息在这里先生! ,保持了今后这些都是非常有用的任何...- [Go To Post]-[转到邮政]
Its like having photoshop anywhere: http://is.gd/3Wzq.它就像熟练地方: http://is.gd/3Wzq 。From http://sumo.fi - Made with Adobe Flex: http://is.gd/3WA2.从http://sumo.fi -制作的A dobeF lex: h ttp://is.gd/3WA2。Very Cool.非常酷。
@problogger If registration is a last ditch solution that you dont want to do, then check out: http://is.gd/3RBT - I dont get spam. @ problogger如果注册是去年沟的解决方案,您不想要做,那么请查看: http://is.gd/3RBT -我不要让垃圾邮件。
@chrisbloczynski Thought you quit blogging. @ chrisbloczynski以为你退出博客。Stumbled on a newer post of yours.偶然的一个更新后的你。You know your front page is stuck on a April 30th article?您知道您的头版是坚持了4月30日的文章?
Facebook (and all social sites alike) need a "forget this user but dont delete".脸谱(以及所有的社会网站都)需要有一个“忘记这一点的用户,但不要删除” 。OR a "I only want to see news from this list of users".或“我只希望看到这一消息的用户名单” 。
Making progress on an auto thumbnailer script.取得进展的一个自动thumbnailer脚本。Until the cat found it necessary to take over my lap and pick a fight with the headphone cord直到猫认为有必要采取了我的计时圈,并挑选斗争的耳机线
@JohnChowDotCom How bout a buzzed emblem of the @shoemoney logo? @ JohnChowDotCom如何回合1横扫徽章@ shoemoney标志?;) ; )
I like how I'm almost non existant when I google "Robert Malon" but I fill up pages of results for "Rob Malon"我喜欢如何我几乎不存在,当我谷歌“罗伯特丙二”但我填补页的结果, “罗伯丙二”
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