17 Ways To Increase Advertising Income On Your Website 17如何增加广告收入在您的网站

This article contains some of the advanced methods the pros use to increase their ad earnings to make 50% or more with their standard banner advertising methods.本文包含一些先进方法的利弊来增加其广告收入以50 ％或以上的标准横幅广告的方法。 Isn’t it time you earned more?是不是你的收入？ Some of these methods might appear obvious.其中有些方法可能会出现明显的。 They are!他们！ However implementation of them is sometimes easier said then done.然而实施这些有时是说起来容易做则。 Today we’re going to fix that.今天我们要解决这一点。 Also Keep in mind, I’m trying to show you what works for click thru rate.也请记住，我想告诉你什么工程，通过点击率。 Not give you tips about how to show unobtrusive ads on your site.不给你提示有关如何显示显眼网站上的广告。 Some of these things you might not want to do.有些事情你可能不想这样做。 That’s ok, but I thought I’d present all the options anyways.没关系，但我想目前所有的选项反正。

1. 1 。 Left Aligned With Content左相一致的内容

When you left align the banners they are in line with the content and flow with it seamlessly .当你左对齐的旗帜，他们都符合的内容和流量与它无缝 。 As opposed to the “bad” layout where they are centered and pulled away from the content.至于反对“坏”的布局在那里他们为本，脱离内容。 Some people suffer from banner blindness because they’re so used to seeing ads.有些人遭受旗帜失明是因为他们已经习惯看到的广告。 This helps the eyes shift over the ad while they’re looking for the start/continuation of the content.这有助于眼睛转向了广告，而他们要找的开始/继续的内容。 As I mentioned above, this is one of those that might be a little to “in your face” with the ads.正如我上面提到，这是其中的一个可能有点“在你的脸”的广告。 Split test this and see if its worth it.斯普利特测试，看看它值得。 If you only see a 5% increase in CTR, it might not be worth it to annoy your readers with it there.如果你只看到增加了5 ％的点击率，可能并不值得烦扰您的读者与它存在。

2. 2 。 Content After Reading内容读

Having an ad at the bottom of the page provides something to do.有一个广告在网页底部的规定做点什么。 Somewhere for the user to go next.某处为用户到明年。 If you’re not utilizing this space for anything else, throw an ad down there.如果你不利用这一空间的其他事物，抛出一个跌有广告。

Problogger calls them “Pause Points” : Problogger呼吁他们“暂停点” ：
“These sections are all at the end of articles - a point where readers end one activity and look to do another one. “这些板块都在文章结尾-一个地步读者一个活动结束，并期待做一次。 Many readers simply hit ‘back’ at this point or head to Google to search for something else - however when you give them something else to do or read you have a decent chance of convincing them to stay on your site.”许多读者只需击中'回'在这一点上，或头谷歌寻找别的-但是当你给他们别的做或阅读你过上体面的机会，说服他们留在您的网站。 “

Another good idea would be to split test the 468×60 banner type with a box banner which has dimensions similar to the one in the body.另一个好主意将分裂测试468 × 60横幅型框旗帜已层面类似的机构。

3. 3 。 Body Banner车身广告

While I’m not displaying it in good or bad display, knocking your content down BELOW the banner entirely has also proven to be effective.虽然我没有显示它在好的或坏的显示器，您的内容敲楼下的旗帜也完全证明是有效的。 More often then not it pays off.然后更经常不是回报。 However, if your site is in a liquid design, this wouldn’t be the smartest move as its going to leave you with an absurd amount of white space to the right of the ad (if the user is browsing in a larger resolution).然而，如果您的网站是在液体中的设计，这将不是聪明的举动是其要离开你一种荒谬的金额空格右边的广告（如果用户浏览器在较大的决议） 。 I typically design in a 1024×768 setting these days, this being one of the reasons for doing so.本人通常设计在1024 × 768设置这些天，这是一个理由这样做。 The other reason is because most people browsing the internet have at least that.另外一个原因是因为大多数人浏览互联网至少这一点。 800×600 is becoming a resolution for severely outdated technology. 800 × 600正在成为一个严重的决议过时的技术。

4. 4 。 Provide Relevant Ads提供相关的广告

If you have several ad spots producing public service ads then you may want to use an alternative advertiser when you setup your ad spots.如果你有几个广告位置制作公益广告，那么您可能要使用一种替代广告客户当您设置您的广告位置。 If you don’t have one you can simply point to a link that provides an affiliate link, or even a page on your own site that you’re trying to popularize.如果你没有一个你可以简单地指向一个链接，提供了一个分支机构联系，甚至上自己的网站，你要推广。 Doing this also decreases banner blindness.这样做也降低旗帜失明。 For example, if the first page a visitor comes to has an annoying and obvious ad, that user is going to spot out very easily that content in that spot, even on other pages, is irrelevant to them.例如，如果第一页的访问者来了恼人的和明显的广告，该用户会发现很容易了，内容在现场，甚至在其他网页，是他们无关。 Doing this helps to avoid that problem.这样做有助于避免这一问题。

5. 5 。 Less is More - Random Display少即是多-随机显示

I noticed my CTR on ads nearly doubled when I randomized the display of the ads so that the only sometimes appears.我发现我的广告点击率近一倍当我随机显示的广告，使唯一有时会出现。 Again, this plays on the fact that users gain a banner blindness when they consistently see an ad in the same place.同样，这起的事实，用户获得的旗帜失明时，始终看到一个广告在同一地点。 This strategy is more then ideal for users that have a low bounce rate and having users spending a long time on the site while visiting several pages.这一战略是那么理想的用户，有一个较低的跳出率和用户花费了很长一段时间在网站上，同时访问多个页面。 I would not employ this strategy on a site with a bounce rate higher then 70% and a user average page views of 3 or less.我不会采用这一战略的一个网站上，以跳出率高于70 ％ ，用户平均页面浏览量3或更少。 You can do this random display by Using PHP and wrapping a Simple Randomized Script around your ads.为此，您可以随机显示用PHP和包装简单随机脚本围绕您的广告。

6. 6 。 Utilization of Differently Sized Advertising Blocks利用不同大小的广告区块

If you consistently display only one size ad throughout your site, your users are going to become that much more prone to banner blindness.如果你始终只显示一种尺寸的广告您的网站，用户将成为更加容易旗帜失明。 By mixing it up, it allows them to become seen easier.混合了，它使他们成为更容易看到。 You can do this in a similar way to the banner randomizing script I mentioned above.为此，您可以以同样的方式，以随机的旗帜脚本如上所述。 Only this time you’re going to be replacing the last bracket “}” With a  “} else {”.只有这个时候你会取代过去括号“ ） ”和“ ） （别人。 ” Then place your Code and conclude it with a closing bracket “}”.然后把您的代码和结束它的闭幕括号“ ） ” 。

7. 7 。 Banner Displacement横幅位移

I created what I call a displaced ad script with one of my sites and found it to be quiet beneficial.我创建我所说的流离失所广告脚本与我的一个网站，发现它是安静的有益的。 This employs another solution to banner blindness by randomly placing an ad in your content.这雇用另一种解决办法，以旗帜失明随机放置的广告内容。

8. 8 。 Increase Keyword Relevancy增加关键字的相关性

Ensure pages of content have at least 200 words on them.确保网页的内容至少有200字他们。 Ideally each page of content should have 500 words as Google will index up to that amount and rank you high for your choice of keywords inside of that content.最理想的每一页的内容应该有500字谷歌将指数上涨的金额和排名你高您选择的关键字里面的内容。 Having more keywords in your content not only improves your relevancy of ads that will show up, but will broaden the range of ads that can be triggered.有更多的关键字，您的内容不仅提高您的相关性的广告会出现，但将扩大范围的广告，可以触发。 Thus more competition for your ad spot which means higher payout on clicks.因此，更为激烈的竞争广告位置这意味着更高的点击次数支付。

9. 9 。 Different sites, Different strategies不同地点，不同的战略

One of the main things you should walk away with after viewing this:一个主要的事情你应该走开之后查看此：

• Four main types of sites.四个主要类型的网站。 1,2,3,4 - I would recommend not putting ads on a ecommerce site as it distracts users from purchasing products and sometimes can lead your visitors to your competitors deals. 1,2,3,4 -我将建议不把广告的电子商务网站，因为它分散用户购买产品和有时可能会导致您的访问者你的竞争对手交易。
• Other than that, know that your tactics are going to be slightly different based on the about of page views per user, bounce rate, and the type of site you have as mentioned above.除此之外，知道你的策略是将略有不同基础上的网页约每用户的意见，退回率，和类型的网站你有如上所述。

10. 10 。 Placement Order排名顺序

I shared with you the importance of this tactic in Multiple AdSense Banners Could Cost You Money last year, and it still holds true.俺与您共享的重要性，这种战术在多AdSense的横幅能增加您的广告成本 ，去年，它仍然如此。 The Google video above also mentions the important of the order of your ad placement.该谷歌视频上面也提到了重要的命令您的广告位置。 What is a high CTR worth if your income from that CTR is low?什么是价值很高的点击率如果你的收入，点击率低？ If your highest paying ad is in the body of your site its awfully hard to make it the first if you’re still using a table design.如果您的最高支付的广告在您的网站其太硬，使第一如果你仍然在使用一个表的设计。 Think about CSS Positioning Your First Ads to increase revenue from the highest competing ads.想想你的CSS定位第一广告增加收入从最高竞争性广告。

11. 11 。 Split Testing Placement斯普利特测试安置

Your location of ads is of the main reasons users fail at getting good click thru rates.您的位置的广告是主要的原因在用户无法得到良好的点击率。 Most never employ multiple strategies in multiple places while also changing basic placement .大多数从来没有采用多种战略，在多个地方，同时也改变基本安置。 The more traffic you have to begin with the more obvious your results will be.越是交通你必须开始更明显的结果将。 If your running a site that gets less then 25 hits a day, doing this might be a fools errand.如果您运行的网站，获得不到25个安打，每天这样做可能是一个傻瓜差事。 100 visitors a day is a good number to start doing some split testing where you’ll start to notice some results, though it will still be a bit hard until you at least have 5,000 ad impressions a day. 100日来访就是一个很好的编号，开始做一些分割测试，您将会开始发现了一些成果，但它仍然是有点硬，直到您至少有5000广告展示一天。

12. 12 。 Logical placement of Vertical and Horizontal Ads逻辑安置纵向和横向的广告

When placing banners in content, its best to place them within a particular vertical or horizontal space that the visitor is scanning across.当放置横幅广告的内容，尽量使他们在一个特定的纵向或横向空间，访问者是整个扫描。 For example, the square ad works better in content often times because the 2nd ad (to the far right) is missed when using a 468×60 ad.例如，正方形广告更好的作品在内容上往往是因为第二次的广告（右端）是错过了在使用468 × 60的广告。

13. 13 。 Titling产权

Do not title your a spot on your site as “advertisements” or “sponsored links”.不要你的标题位置在您的网站上为“广告”或“赞助商链接” 。 Also try not to separate the advertisement bar in its own widget on your site.也尽量不要单独的广告栏在自己的小工具在您的网站上。 For the sake of increasing CTR, try to put your vertical ads under content in your side bar WITH a blogroll, your facebook, twitter, digg page etc. Not as its own separate entity.为了提高点击率，尝试让垂直的广告内容，根据贵方列，其中某个Blogroll ，您的脸谱，叽叽喳喳， Digg的页面等不得作为自己单独的实体。 Telling a user that you’re about to show them an ad is like telling them “skip this section and go to the good stuff”.告诉用户，你要告诉他们的广告就像是告诉他们“请跳过此节并转到好东西。 ”

14. 14 。 Last In Sidebar最后在补充工具栏

Putting an ad as the last item in your sidebar (left or right side) is one of the worst things you can do when trying to increase your click thru rate.把广告作为最后一个项目中的栏（左侧或右侧）是最糟糕的事情可以做时，设法增加你的点击率。 If you can unobtrusively place the add before, in-between, or after your menu content, do so for best results.如果你能unobtrusively将新增面前，在之间，或在您的菜单上的内容，这样做是最好的结果。

15. 15 。 Coloring And Blending着色和混合

Ads typically perform best when you match their background color in the spot you’re placing them and you remove the bordering (which for AdSense ads means specifying the same color of the background and ad again. Also matching text color and adjusting your sites text size and font will help with this).通常的广告效果最好当你符合他们的背景颜色在现货你把他们和您删除接壤的（这对AdSense广告手段指定相同颜色的背景和广告。又匹配的文字颜色和调整您的网站文字大小和字体将有助于本） 。 Read more here: Optimize Google AdSense By Blending Content Ads .阅读更多的位置： 优化谷歌的AdSense通过配煤内容的广告。

16. 16 。 Using Text Ads Only使用仅文字广告

Using text ads only next to other text has proven to give higher click thru rates, however, this is something you’ll want to split test on a site by site basis.使用仅文字广告旁边的其他文字已证明给予较高的点击率，但是，这是您想要分割测试网站上的网站的基础。 When an advertiser purchases a whole ad unit, the clicks on that ad unit are worth much more, thus you get a greater share of profits.当广告客户购买整个广告单元的点击广告单元都值得更多，因此会得到更大份额的利润。 Sometimes quality is better then quantity.有时，质量更好的然后数量。 Also a lot is dependent on the ad being pushed up next to other content.也有不少是依赖于广告正在推高了旁边的其他内容。 The benefit of doing this may not be as great if your site has a high page view rate per user and a low bounce rate.有利于这样做，可能不会很伟大，如果您的网站具有较高的网页浏览率用户和较低的跳出率。

17. 17 。 Diverse Site Content不同的网站内容

Having several different kind of contents or sub categories allows a lot of different ads to be triggered from the keywords you use in your content.在几种不同类型的内容或分类别允许许多不同的广告引发的关键字，您使用在您的内容。 This gives a more likelihood that one or more of the ads will relate to one of the users on your site while they’re browsing. Making Flexible Content Websites To Diversify Your Income Is one way you can accomplish this easily.这使一个更可能的一个或多个广告将涉及到一个用户在您的网站上，当他们浏览。 制作灵活的内容网站的多样化你的收入是一种可以很容易做到这一点。

Posted by: Rob | 2008-08-18 发布者：罗布| 08年8月18日
Category: Advertising , Featured , Make Money 类别： 广告 ，分类，赚钱
Tags: AdSense , Advertising , Income , PHP , Profits , Revenue 标签： AdSense的 广告 收入 ， PHP中， 利润， 税收
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