Google has been making improvements and additions left and right to AdWords and AdSense. Recently it seems like most of these “features” have helped to gain them profits rather then releasing something just for the benefit of the publishers and advertisers. How about handing us some control?
I really like the improvements they’ve made so far this year. In one of their most recent announcements Google explains how they’re going to use cookies to track previous user searches and display ads related to those searches on publisher sites. However, I really hope people aren’t searching for a certain blue pill or “naughty” pictures and then coming to my site. I think that would break some TOS agreements with a few hosting services. Sorry Google, but some publishers are concerned about what they’re advertising on their site. I guess you could argue the visitor would not be offended if they were searching for that kind of content in the first place. But what if its a shared computer? Cached results of keywords showing in ads when your baby sister jumps on a favorite kids site with AdSense might be more then PG rated, and do we really want them accidentally clicking on those?
If you’re an AdSense user purely interested in money and profits, well, I can see how you might like this. Theoretically if Google does this right its a great idea if top paying ads from a range of keywords will fill more ad space on a website. Essentially this could knock out those “bottom feeders” that pay 2 or 3 cents a click on your lower ad positions. More opportunities for publishers to increase profits from clicks on bottom ads in there site. However Google will be benefiting too. Gee wiz, what a shocker that one is. Anyone else feel like Google is starting to get greedy with less concern of what’s showing up where?
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