One of the most useful tactics in affiliate marketing is to cause a buyer to have a sense of urgency. En af de mest nyttige taktik i affiliate marketing er at forårsage en køber at have en følelse af hastende karakter. You want them to buy a product and cause them to act on the spot since “time is running out”. Du vil have dem til at købe en vare og få dem til at handle på stedet, da "tiden er ved at løbe ud". How can this be accomplished? Hvordan kan dette ske? and how can we automate it! og hvordan kan vi automatisere det!

From my point of view a site loses its trust value when you’re showing a special that ends the next day. Fra mit synspunkt et websted mister sin tillid til værdien, når du viser en særlig, der ender den næste dag. If you are trying to keep a “special” ongoing, but at the same time want to cause a sense of urgency a simple script showing the next day just doesn’t cut it anymore. Hvis du vil forsøge at holde en "særlig" løbende, men samtidig vil medføre en følelse af hastende et simpelt script der viser den næste dag, bare ikke skære det mere. This can be represented by “Our special discount offer ends (Insert: tomorrow=currentdate 1)”. Dette kan være repræsenteret af "Vores specielle rabat tilbud ender (Indsæt: morgen = currentdate 1)". Take a look at how easy a script like that is to make (PHP): Tag et kig på, hvor let et script som det er at gøre (PHP):

  1. // Displays "Tomorrow: 7-28-2007"
  2. <?php
  3. //Change the "1" in the mktime line for further dates (but this will change daily)
  4. $tomorrow = mktime ( 0 , 0 , 0 , date ( "m" ) , date ( "d" ) 1 , date ( "Y" ) ) ;
  5. echo "Tomorrow: " . date ( "mdY" , $tomorrow ) ;
  6. ?>

If you’re a skeptic about products like me, you likely wont buy that day either. Hvis du er skeptiske over produkter, som mig, har du sandsynligvis plejer købe den pågældende dag enten. You’ll come back the next day to find you have yet another day to take advantage of savings. Du vil komme tilbage næste dag og opdager, at du har endnu en dag til at drage fordel af besparelser. Then you think “Wait a minute”, and continually put off purchasing the product. Så du tror "Vent et øjeblik", og løbende lagt ud for at købe produktet. If it is a business (Vs. an affiliate) doing this it is particularly poor marketing especially if you are offering a few days of a trial. Hvis det er en virksomhed (i forhold til en partner) at gøre dette er det især dårlig markedsføring især hvis du tilbyder et par dage med en retssag. That potential buyer is even more likely to see this “special” offer changing since they will be returning to the site while trying your services. At den potentielle køber er endnu mere tilbøjelige til at se denne "særlige" tilbud forandring, da de vender tilbage til webstedet, mens man søger dine ydelser. “Marketing Scam” they will think - and anything that causes a buyer to coin the word “scam” and your name in the same thought is not good for your business. "Marketing Fup" vil de tror - og noget, der får en køber til mønten ordet "fupnummer" og dit navn i den samme tanke er ikke godt for din virksomhed.

Now, what if they saw something like this: “Our special discount offer is extended until (Insert: date of the next Monday)” that would be much more believable, especially for a revisiting customer. Nu, hvad nu hvis de så noget lignende dette: "Vores specielle rabat tilbud er forlænget indtil (Indsæt: datoen for den næste mandag)", der ville være langt mere troværdigt, især for en genoptagelse kunde. On top of that, it will continue to say Mondays date until its Monday (and then it will revert to the next Monday) and that seems more more official, right! Oven på, at det vil fortsætte med at sige, mandag og indtil sin mandag (og så vil det vende tilbage til den næste mandag) og det virker mere mere officielle, højre! This is seldom used because its not as easy to automate as date 1=tomorrow as illustrated above (you can find that on just about any tutorial site or on php.net). Det er sjældent anvendt, fordi den ikke er så let at automatisere som datoen 1 = morgen som illustreret ovenfor (du kan finde, at på næsten alle tutorial websted eller på php.net). Let me reiterate the fact, picking up a coding language comes in handy when earning money online because you can run things on autopilot. Lad mig gentage det faktum, at afhente en kodning sprog kommer i praktisk, hvis tjene penge online, fordi du kan køre tingene på autopilot. Take a look back at my post last week: PHP & mySQL Can Automate & Increase Your Earnings for more info on that. Tag et kig tilbage på min post i sidste uge: PHP & mySQL kan automatisere & øge din indtjening for mere info om dette. But to continue on, this is what you want to use to specify next Monday and automate it: Men til at fortsætte på, dette er hvad du vil bruge til at angive næste mandag og automatisere det:

  1. <?
  2. function next_week ( $target_week_day ) { $date = getDate ( ) ; //grabs current day
  3. $day = $date [ "mday" ] ;
  4. $week_day = $date [ "wday" ] ;
  5. $month = $date [ "mon" ] ;
  6. $year = $date [ "year" ] ;
  7. if ( $week_day <= $target_week_day ) {
  8. $days_left = $target_week_day - $week_day ;
  9. } else {
  10. $days_left = 7 - ( $week_day - $target_week_day ) ;
  11. }
  12. $next_week = getDate ( mktime ( 0 , 0 , 0 , $month , $day $days_left , $year ) ) ;
  13. $next_week_html = $next_week [ "month" ] . " " . $next_week [ "mday" ] . ", " . $next_week [ "year" ] ;
  14. return ( $next_week_html ) ;
  15. }
  16. // 0 = sunday   6 = saturday
  17. $date = next_week ( 1 ) ; // Targets Mondays
  18. echo "UPDATE: Due to demand, the author may raise the price again by " . $date . " - possibly sooner." ;
  19. ?>

You can test them both if you want and see what your results are like. Du kan teste dem begge, hvis du ønsker og se, hvad dine resultater er samme. In a split test I did 6 months ago I tried this theory out: The future date always resulted in more sales for the same product (130%-160% sales boost in some cases). I en split test jeg gjorde for 6 måneder siden jeg forsøgte denne teori ud: Den fremtidige dato altid ført til øget salg for det samme produkt (130% -160% salg sætte skub i nogle tilfælde). Depending on the services you are offering its possible a simple “tomorrow” date will work better, but for affiliate marketing, I love using the more advanced one and its a very minor tweak for some outstanding potential. Afhængigt af de tjenester, du tilbyder sine muligt en simpel "i morgen" dato vil fungere bedre, men for affiliate marketing, jeg elsker at bruge de mere avancerede en og en meget lille kneb for nogle udestående potentiale. Good luck, and comment with your results! Held og lykke, og komme med dine resultater!


1 Comment(s) On 1 Kommentar (er),

"Automate Product Urgency Dates To Increase Affiliate Profits" "Automatisere produkt hastende datoer at øge Affiliate overskud"
  1. MyAvatars 0.2 Kelvin Chan - Nov 1, 2007 Kelvin Chan - 1 november 2007

    Yes … this urgency thing is not done very nicely by most sales letters as the prospective client knows it’s mostly *fake*. Ja ... det presserende ting er ikke gjort meget pænt af de fleste salg bogstaverne, som de potentielle kunde kender det meste * falske *.

    Will likely use a variant of the datefuture.txt script. Vil sandsynligvis bruge en variant af datefuture.txt script. Thanks mate! Tak makker! =)



Leave A Comment: Efterlad en kommentar:

Comments RSS Feed Kommentarer RSS-feed

6 Minus 4 = 6 minus 4 =

Custom Theme by Rob Malon | Content & Design © 2008 - Rob Malon [dot] Com. Custom Theme af Rob Malon | Content & Design © 2008 - Rob Malon [dot] Com. "));
"));