The importance of neglect – probably the opposite of everything people have told you about blogging. Don’t neglect it or people will lose interests! That’s true, however I’m talking about something slightly different.
How many bloggers out there write a post and shortly after remember a tidbit they left out? Perhaps you have reread a post minutes before it was going live just to realize your thought process was horrible. It all makes sense in our head when its coming out, but somewhere the middleman misinterprets (blame it on the fingers). Take for instance the following text:
“Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer inwaht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.”
The same reason you can read this is the reason why your brain might trick you into thinking everything is correct when you first write it down. This applies to more then just blogging, but any content you write and put up on the web. We take for granted that the internet is not like a book. If there is a mistake, we can always update ever after launch. Its time to get out of those bad habits.
If “content is king”, then you want it to speak volumes for your site. However right or wrong your posts opinion is, its better to send your statements across in the most professional manner as possible. If it sounds/looks like it took 5 minutes to write then it probably did. You don’t want your visitors to think that.
Unless its a time sensitive post I suggest you write your content and leave it alone for at least three days. Come back to it every day and reread it once or twice. Every time I do this I could bet money that something I wrote needed changing. Here’s what accomplish by doing this:
- Adding new ideas
- Check grammar/spelling
- Phraseology/wording corrections
- Delete unnecessary wording
- Save time from having to go back and update old content
If you still find yourself forgetting to add certain points that you think of later then use it to your advantage by link baiting within your site. You don’t always have to go back and update/edit. Save new information to add to an idea on an old topic and then create a whole new post.
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