Aug
18
2008

17 Ways To Increase Advertising Income On Your Website

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This article contains some of the advanced methods the pros use to increase their ad earnings to make 50% or more with their standard banner advertising methods. Isn’t it time you earned more? Some of these methods might appear obvious. They are! However implementation of them is sometimes easier said then done. Today we’re going to fix that. Also Keep in mind, I’m trying to show you what works for click thru rate. Not give you tips about how to show unobtrusive ads on your site. Some of these things you might not want to do. That’s ok, but I thought I’d present all the options anyways.

1. Left Aligned With Content

When you left align the banners they are in line with the content and flow with it seamlessly. As opposed to the “bad” layout where they are centered and pulled away from the content. Some people suffer from banner blindness because they’re so used to seeing ads. This helps the eyes shift over the ad while they’re looking for the start/continuation of the content. As I mentioned above, this is one of those that might be a little to “in your face” with the ads. Split test this and see if its worth it. If you only see a 5% increase in CTR, it might not be worth it to annoy your readers with it there.

2. Content After Reading

Having an ad at the bottom of the page provides something to do. Somewhere for the user to go next. If you’re not utilizing this space for anything else, throw an ad down there.

Problogger calls them “Pause Points”:
“These sections are all at the end of articles – a point where readers end one activity and look to do another one. Many readers simply hit ‘back’ at this point or head to Google to search for something else – however when you give them something else to do or read you have a decent chance of convincing them to stay on your site.”

Another good idea would be to split test the 468×60 banner type with a box banner which has dimensions similar to the one in the body.

3. Body Banner

While I’m not displaying it in good or bad display, knocking your content down BELOW the banner entirely has also proven to be effective. More often then not it pays off. However, if your site is in a liquid design, this wouldn’t be the smartest move as its going to leave you with an absurd amount of white space to the right of the ad (if the user is browsing in a larger resolution). I typically design in a 1024×768 setting these days, this being one of the reasons for doing so. The other reason is because most people browsing the internet have at least that. 800×600 is becoming a resolution for severely outdated technology.

4. Provide Relevant Ads

If you have several ad spots producing public service ads then you may want to use an alternative advertiser when you setup your ad spots. If you don’t have one you can simply point to a link that provides an affiliate link, or even a page on your own site that you’re trying to popularize. Doing this also decreases banner blindness. For example, if the first page a visitor comes to has an annoying and obvious ad, that user is going to spot out very easily that content in that spot, even on other pages, is irrelevant to them. Doing this helps to avoid that problem.

5. Less is More – Random Display

I noticed my CTR on ads nearly doubled when I randomized the display of the ads so that the only sometimes appears. Again, this plays on the fact that users gain a banner blindness when they consistently see an ad in the same place. This strategy is more then ideal for users that have a low bounce rate and having users spending a long time on the site while visiting several pages. I would not employ this strategy on a site with a bounce rate higher then 70% and a user average page views of 3 or less. You can do this random display by Using PHP and wrapping a Simple Randomized Script around your ads.

6. Utilization of Differently Sized Advertising Blocks

If you consistently display only one size ad throughout your site, your users are going to become that much more prone to banner blindness. By mixing it up, it allows them to become seen easier. You can do this in a similar way to the banner randomizing script I mentioned above. Only this time you’re going to be replacing the last bracket “}” With a  “} else {“. Then place your Code and conclude it with a closing bracket “}”.

7. Banner Displacement

I created what I call a displaced ad script with one of my sites and found it to be quiet beneficial. This employs another solution to banner blindness by randomly placing an ad in your content.

8. Increase Keyword Relevancy

Ensure pages of content have at least 200 words on them. Ideally each page of content should have 500 words as Google will index up to that amount and rank you high for your choice of keywords inside of that content. Having more keywords in your content not only improves your relevancy of ads that will show up, but will broaden the range of ads that can be triggered. Thus more competition for your ad spot which means higher payout on clicks.

9. Different sites, Different strategies

One of the main things you should walk away with after viewing this:
YouTube Preview Image

  • Four main types of sites. 1,2,3,4 – I would recommend not putting ads on a ecommerce site as it distracts users from purchasing products and sometimes can lead your visitors to your competitors deals.
  • Other than that, know that your tactics are going to be slightly different based on the about of page views per user, bounce rate, and the type of site you have as mentioned above.

10. Placement Order

I shared with you the importance of this tactic in Multiple AdSense Banners Could Cost You Money last year, and it still holds true. The Google video above also mentions the important of the order of your ad placement. What is a high CTR worth if your income from that CTR is low? If your highest paying ad is in the body of your site its awfully hard to make it the first if you’re still using a table design. Think about CSS Positioning Your First Ads to increase revenue from the highest competing ads.

11. Split Testing Placement

Your location of ads is of the main reasons users fail at getting good click thru rates. Most never employ multiple strategies in multiple places while also changing basic placement. The more traffic you have to begin with the more obvious your results will be. If your running a site that gets less then 25 hits a day, doing this might be a fools errand. 100 visitors a day is a good number to start doing some split testing where you’ll start to notice some results, though it will still be a bit hard until you at least have 5,000 ad impressions a day.

12. Logical placement of Vertical and Horizontal Ads

When placing banners in content, its best to place them within a particular vertical or horizontal space that the visitor is scanning across. For example, the square ad works better in content often times because the 2nd ad (to the far right) is missed when using a 468×60 ad.

13. Titling

Do not title your a spot on your site as “advertisements” or “sponsored links”. Also try not to separate the advertisement bar in its own widget on your site. For the sake of increasing CTR, try to put your vertical ads under content in your side bar WITH a blogroll, your facebook, twitter, digg page etc. Not as its own separate entity. Telling a user that you’re about to show them an ad is like telling them “skip this section and go to the good stuff”.

14. Last In Sidebar

Putting an ad as the last item in your sidebar (left or right side) is one of the worst things you can do when trying to increase your click thru rate. If you can unobtrusively place the add before, in-between, or after your menu content, do so for best results.

15. Coloring And Blending

Ads typically perform best when you match their background color in the spot you’re placing them and you remove the bordering (which for AdSense ads means specifying the same color of the background and ad again. Also matching text color and adjusting your sites text size and font will help with this). Read more here: Optimize Google AdSense By Blending Content Ads.

16. Using Text Ads Only

Using text ads only next to other text has proven to give higher click thru rates, however, this is something you’ll want to split test on a site by site basis. When an advertiser purchases a whole ad unit, the clicks on that ad unit are worth much more, thus you get a greater share of profits. Sometimes quality is better then quantity. Also a lot is dependent on the ad being pushed up next to other content. The benefit of doing this may not be as great if your site has a high page view rate per user and a low bounce rate.

17. Diverse Site Content

Having several different kind of contents or sub categories allows a lot of different ads to be triggered from the keywords you use in your content. This gives a more likelihood that one or more of the ads will relate to one of the users on your site while they’re browsing. Making Flexible Content Websites To Diversify Your Income Is one way you can accomplish this easily.

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20 Responses to 17 Ways To Increase Advertising Income On Your Website

  1. Pingback: 12 Lists with Killer Titles - Day 1

  2. I like your title, and it made me click it, so great work there. The one thing I might change is make it less wordy. I still think you did an awesome job. Good luck landing the prize.

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  4. Wow – what great information! I don’t have any outside advertising on my site, but will use what I’ve learned from this site to make some changes to my “internal” ads. Thanks!

    Ava Semerau

    And God Was Pleased: Biblical Principles for Creating Christian Success

  5. Nice tips. Since I had adsense on my blog, I rotating my ads so that my readers are not ads blind. You missed one, adsense for feeder. It shows ads on your feed. This is good for your readers that read your post through google reader

  6. Amazing post, some very god ideas here. I do not like to advertise on my site, but when the time is right and I find the appropriate affiliate I will take these into mind. Thanks

  7. @Shaun – Wordy titles (depending on the words) help for search engine traffic if they are good and relevant. Its hard to balance the two sometimes but I find the more descriptive a title is, the longer a user tends to stay on a page.

  8. Pingback: Group Writing Project Top 12 - Day 1 | BlogSavvy.net

  9. Rob, Thought I’d check you out, as you were one of my Top 12 from Probloggers Group Writing Project. Congratulations and keep up the good work.

  10. Hi Rob, great website and I arrived via the ProBlogger project. Squeezing every last cent from your advertising efforts is the name of the game and I will take on board what you have written here. Keep it up!

  11. Pingback: ProBlogger Killer Title Project : Affiliate Dragon

  12. All the tips are really very great. It is very usefull for me.

  13. Great tips on ad placement, i have been testing ads on my blog , something you should do, you have some good ideas here.

    Jason

  14. I’m surprised more theme weren’t created to maximize the zoning for advertising. They’re available, but limited compared to the number that don’t

  15. There are endless amounts of ways for someone good with php development to implement there own way. Though, indeed, not many are friendly to use and out of the box. Otherwise you’re a bit stuck with using combined plugins to get certain combined features.

  16. One important thing to remember is that, you need to make sure it’s allowed in the terms of service when you try and put an ad at the bottom of the page. Some advertisers don’t allow ads “below the fold.”

    Othewise, I really like your ideas. Randomizing the ads so they only sometimes appear is a good strategy and I recently tried your left aligning of ads and have seen a good doubling in my CTR. Nice suggestions.

  17. Great post. Keep the good posts coming…hehe.

  18. One of the best tips on advertising. There are things I’ve ignored on my site and which you highlighted on as well as other comments here. When it comes to a site layout. I never knew could affect how visitors navigate across the site. Thanks

  19. Never really thought much about some of these points before. Great post!

  20. Hii..Rob. Thanks for information..this useful for me. nice post!

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